Companies are always looking for innovative ways to improve the connection between them and their consumers. Dynamic data-driven videos are a way to make your video campaigns more personal

What are they

Here at Studio Vi, we design personalized videos with dynamic data; in other words, one video that uses unique data for each recipient. This data can be used to alter scenes, product images, overlay text and CTA’s; all of which make the content more relevant to that particular user. This has become an increasingly common way to retain customers within a provided service. This was very successfully rolled out by Spotify at the end of each year, where you get a personalised message outlining your data in a fun and engaging way.

Our team creates a custom video using your companies branding/identity, to create a fluid story-like message that can be used for advertising, or to re-connect to your consumers.

Marketing value

The purpose of creating these videos is to connect your product with your customers. Personalised data within a video message can bridge that connection. These messages are highly shared across social media platforms, increasing your companies exposure significantly. Dynamic videos for messaging or advertising can be generated and displayed cleverly to increase their impact and reduce the number of dead leads.

Dynamic advertisements

Companies look for new ways to connect with their current and potential audiences. Advertising with technology is an ever-evolving process and it’s becoming more clear that video content is one of the most effective methods of advertising.

We take this one step further, and provide video content that is personalised to your target audience; age, location, language, currency, etc are all flexible elements within our design. The extra effort of making your video advertisements more applicable to the end-user is a key way of increasing engagement and therefore the success of your advertising campaign.

Our case

felyx approached Studio Vi to try and create content that would connect with their customer’s Together we developed the idea of an “end of year” review. A dynamic video that would show the users of felyx how much they used its service, along with some fun data to spice things up. You can see the video and the processes involved here