Dec 14, 2022
Motion Design – How To
In an earlier article, we spoke at length about how motion can greatly improve the user experience of digital platforms. Effective motion design can make a digital platform or product feel more responsive, intuitive, and immersive, all while working to communicate the values and stories that a brand would like to emphasise. Motion, in other words, breeds emotion, and a successful platform harnesses the benefits of motion design to its advantage. This realisation, however, leaves us with another question: what steps does a motion designer go through to make a platform emotive and exciting? In this article, we will answer this question through an in-depth look at Studio Vi's motion design process.
