Search engine advertising (SEA) is a branch of online marketing. Adverts are placed in prominent positions in search engine results corresponding to user inputs or keywords. SEA is a cost-effective way of getting brand visibility and website traffic.
These advertising models are a search engine’s primary source of income and work off a CPC (cost per click) payment method.
Appearing on Google’s primary search results page is the best way for your website to get more traffic. An effective SEO strategy achieves this, but it may take a while for your strategy implementation to take effect.
If you’re looking for a fast way to get your business to the top of specific search results, or if you’re running a campaign where you need fast results, a Search Engine Ad will get you there.