Search engine advertising (SEA) is a branch of online marketing. Adverts are placed in prominent positions in search engine results corresponding to user inputs or keywords. Advertising on search engines is a cost-effective way of getting brand visibility and website traffic.
These advertising models are a search engine’s primary source of income and work off a CPC (cost per click) payment method.
Advertising on Search Engines is the best way for your website to get more traffic as you appear on Google’s primary search results. An effective SEO strategy achieves this, but it may take a while for your strategy implementation to take effect.
If you’re looking for a fast way to get your business to the top of specific search results, or if you’re running a campaign where you need fast results, advertising on search engines will get you there.