An AI assistant or an IPA (Intelligent Personal Assistant) is a software agent that can perform designated tasks or respond to user inputs. AI assistants have a wide range of capabilities and use within a business, including the automation of regularly occurring tasks and dealing with customer inquiries and questions.
The use of AI technology allows that the agent is constantly learning and growing to meet the needs of your business and its customers. Over time, these agents self optimize to provide a more efficient and accurate service. With the integration of other platforms such as Facebook Messenger and WhatsApp, these agents have become prolific assets to companies worldwide.
The purpose of a virtual assistant is to understand natural language through voice commands or instant messaging in order to complete tasks for the user. This automation of customer-business relations has proven to be very cost-effective and has been able to achieve a level of consistency and accuracy far beyond traditional methods. Virtual assistants have been widely integrated into customer service models worldwide by a broad range of sectors such as hospitality, e-commerce, FinTech, healthcare, and marketing, proving their versatility and malleability across industries.
Traditional customer support is a costly and hard to perfect sector of any business. Dealing with customer queries can be laborious, repetitive, and requires regular training and upskilling. It’s no wonder that AI-driven chatbot technology is being used more and more. It’s cost-effectiveness, scalability, and ability to “learn on the job” makes it an unparalleled colleague to have in your team.
One of the main attractions to chatbot customer service is its ability to work 24/7 and 365 days of the year. In an online world where we expect instant answers to our questions, it’s not feasible to provide such a service in the traditional way. In the coming years, you will see more and more companies moving towards AI-driven customer service technologies to replace the clunky traditional ways of operating, to provide their customers with the ultimate form of customer service, an all-knowing, no-days-off chatbot.