Conversational advertising is a new form of digital marketing that uses AI-powered chatbots and messaging platforms to engage with potential customers in a more personalised and interactive way. Rather than relying on traditional forms of advertising that interrupt the user experience, conversational advertising seeks to create a dialogue between brands and consumers, providing relevant information and assistance in real-time.
By leveraging the power of natural language processing and machine learning, conversational advertising has the potential to create a more engaging and meaningful customer experience, while also providing businesses with valuable insights into consumer behaviour and preferences. As such, conversational advertising is becoming an increasingly important part of the digital marketing landscape, and a valuable tool for businesses looking to connect with their audiences in a more authentic and effective way.
Providing traditional customer support can be a costly and challenging aspect of running any business. Dealing with customer inquiries can be repetitive, labor-intensive, and requires ongoing training and development. As a result, many businesses are turning to AI-powered chatbot technology to handle customer service more effectively. The cost-effectiveness, scalability, and ability of chatbots to learn and adapt on the job make them an invaluable addition to any team.
One of the key benefits of chatbot customer service is their ability to operate 24/7, 365 days a year. In today’s online world, where consumers expect quick responses to their questions, traditional customer service methods are often unable to meet these demands. As a result, more and more companies are adopting AI-powered customer service technologies to provide their customers with the ultimate form of customer service: an always-available, knowledgeable chatbot that can replace clunky traditional methods of operation.
Voice assistants are becoming an increasingly common feature in our daily lives, as we use them to play music, set reminders, and control our smart homes. The development of voice assistants through platforms such as Apple’s Siri, Amazon’s Alexa, and Google Assistant has opened up a new era of human-computer interaction, allowing users to control devices and access information through natural language commands. Voice assistant development has become a key focus for businesses looking to provide innovative, user-friendly solutions for their customers. With the advancements in artificial intelligence and natural language processing, voice assistants are becoming more intelligent and intuitive, creating new possibilities for how we interact with technology.
We create artificial intelligence-based chatbots that can simulate human conversations with users. These chatbots can be programmed to perform a wide range of functions, such as answering customer queries, providing product recommendations, and processing orders. Chatbots are an increasingly popular solution for businesses looking to improve their customer service and engagement, as they are available 24/7 and can handle a large volume of queries simultaneously.
With Vidar’s broad experience with design and usability, he is responsible for strategising the use of digital design within Studio Vi.