Conversational AI is a set of technologies that allow computers to recognize and decipher human conversations, comprehend what has been said, and determine the appropriate response, delivered to the user in a way that mimics a human conversation.
This breaks the communication barrier between humans and computers, allowing for free-flowing, organic interactions. Due to being versatile and highly customizable, conversational AI can be applied to a wide variety of sectors across businesses and online platforms.
Conversational AI has been shown to be particularly effective when it comes to marketing. This can be implemented in a variety of ways; most commonly as an online shop assistant or conversational advertising. This online assistant can help you with your purchase, answer any queries relating to a product or service, narrow down your options depending on user preferences, and can upsell or suggest items for the user to see.
The ability for conversational bots to be infinitely scalable means that every user has a personal assistant, tailor-made for their needs and requests. All conversational bots are fully customizable, meaning you decide what journey you want your customers to go on, enhancing the experience your customers have when interacting with your business online.
A conversational AI platform enables Studio Vi to develop chatbots and voice-assistants that can be integrated with communication channels such as websites & mobile apps. The availability of these platforms has expanded the potential of chatbot technology substantially, creating new and innovative ways in which they can be used in business and customer service sectors. New technologies are embracing this phenomenon and creating their platforms to conform with seamless conversational AI integration.