Google tag manager provides you with the ability to manage your own tags for conversion tracking, site analytics and marketing and much more.
It allows you to have more control over how you would like to collect and analyze data on your website or mobile app.
Once installed on your website or application, it will communicate with Tag Manager servers and can be viewed and manipulated in their custom interface.
Adding Google Tag Manager to your WordPress website will provide your business with valuable analytical data. This data will appear in Google Analytics (or another analytical tool of your choice) user interface, providing you with statistics, conversion rates & traffic insights.
This data can be manipulated to create custom reports to share with stakeholders or parts of your internal organisation and is relevant to marketing, advertising, understanding your target audience and identifying issues or potential improvements.
Here at ViAmsterdam, we add Google Tag Manager to our clients’ WordPress websites in a structured and intenful fashion. We implement analytical tools to get your business the data it needs to continue to grow