SEO (search engine optimization) is the process of optimizing your website’s content to make it more relevant and concise so that a search engine will show your web page higher in results. This is done by having relevant, readable, original content matched with using keywords relating to that content.
Competitive analysis for SEO optimization refers to the researching of keywords, links & content of your competitors, in order to create an SEO strategy that better suits your website and it’s content, to improve your chances of appearing in search results.
This involves comparing keywords for their volume (amount of people searching for them) and their competition (amount of websites using those keywords) and choosing which keywords you are most likely to rank on.
A technical SEO audit refers more to the layout, useability, design and optimisation of your website, and how that affects your search engine result placement. This form of audit is more focused on the technical aspect of your web page, rather than keywords and content, it focuses on page speed, indexing and hosting.
It’s recommended you perform a technical SEO audit every few months as search engine ranking factors and algorithms change regularly.
The content of your website is an important factor in SEO ranking. These are some factors to consider when creating content that’s SEO friendly:
Top-performing SEO content is never static, it’s constantly monitored, analyzed updated and optimized in order to stay ahead of your competitors.