UI Design is the process of designing an interface for a website, software or mobile application, mainly focused on style and usability. The purpose of UI design is to create a structured, easy to navigate and pleasurable to use interface for people to engage with.
When crafting the visual experience of the platform’s interface, we are taking into account many different things, including: the user and organizational tasks, needs, and goals, ease and simplicity of use, clarity and beauty of execution, flexibility and scalability of the design across multiple devices.
Responsive web design is a design approach to web development that facilitates the users’ personal preferences when it comes to device, model, operating system, and screen size, so the designed product can effectively and efficiently adapt to these parameters.
The importance of responsive web design has grown exponentially with the rise in the use of mobile devices and tablets. Designers need to be aware of how their creations will adapt and respond to screen size while keeping a fluid and enjoyable user experience. While most responsive web design companies only show the final design, Vi.Amsterdam involves its clients already in the concept and User Experience design phases. Read more about our design process here.
UI design for websites is the way in which visual elements of a website respond to user interactions and function accordingly. The design is based on improving how a user interacts with a product or service, using compelling visual elements and pages to provide a seamless and easy to use interface for consumers to interact with. Some key elements of UI design for websites are usability, navigation, engagement, and visual aesthetic.
Our mobile application designs centre around the user’s experience, from aesthetic to navigation, we aim to make every step of engagement as enjoyable and seamless as possible. We carefully curate our designs to capture the identity and philosophy of our clients business, to provide the customer journey our clients want for their end-users.