Daka.nl and the digital growth agency WeLikeMilk approached Studio Vi to create a conversational campaign that would add to their overall ambition to becoming a key player with a market share of 5% within the next 3 years.
Of the visitors used the adbot as a sales assistant
Insights from consumers got collected within 20 days
Selected their new hockeystick based on the adbots advice
We developed an interactive assistant to help users pick their perfect item, by answering a few simple questions. This assistant was placed in dynamic banners to be selectively advertised on different platforms.
The use of this form of advertising resulted in a significant increase in user engagement over traditional advertising campaigns. The interactive nature of the banner made it stand out from other advertising methods. The carefully created storyline meant that users were always being advertised items that suited them, by size, price range, and brand. This led to an increase in sales and the collection of valuable data on how users interact with their product