Felyx

Felyx header image

Felyx is an innovative scale-up with ambitious plans for sustainable and shared urban transport. The scooters are a fast, convenient and sustainable way to move through the city.

Technology

PHP/SCSS/Wordpress

Custom country/city targeted content

JavaScript/Lottie animations

Mailchimp integration

Year

2019 - now

20%

Lower bounce rate

270%

More visitors

10%

More pages viewed per session

THE BRIEF

A finely tuned online presence

Felyx approached Studio Vi to design & develop a new website that fits their plans for national and international expansion. The goal was to tune their online presence to an A-class and mobile-first user experience. This solution needed to be performative, responsive and most importantly scalable for future expansion.

We used Felyx’s visual identity to shape the concept of our website design, flow animations and illustrations. These aspects needed to be as informative as they were appealing

Development

We choose to use WordPress CMS for the backend so that felyx could easily manage and update their content. We developed a performative and highly flexible custom theme, aligned with their brand identity. Finely tuned javascript animations and transitions added an extra liar of fluidity to the user experience. This stack was created from the ground up to be easily scalable for future expansion

Image of illustrated map of areas felyx services

DESIGN

Conversion driven

We used Felyx’s visual identity to shape the concept of our website design, flow animations and illustrations.
Studio Vi created a functional (wireframe) journey for felyx, that touches every aspect and functionality of the website. By consolidating functionalities and information, Studio Vi designed a more linear and conversion-driven website.

Since the development of this website, Felyx has seen an increase in online visibility and website traffic. They have since expanded both nationally and internationally, expanding their fleet of electric scooters.

Image of the Mobile version of Felyx