Glasnost

Glasnost is an agency with triple-A clients, specialized in public relations, native advertising and content creation. As communication pioneers, they developed their own success formula defined as: “Message, Moment & Means”.

The Brief

Glasnost approached Studio Vi to create a new website with the goal of giving their users a highly informative yet effective experience, enticing potential clients with a cutting-edge but simple, sleek interface. To design & develop a unique and interactive website that fit the well-established branding of Glasnost.

The use of interactive elements, animation and dynamic navigation provided users with a smooth and immersive browsing experience.

UI DESIGN

User-driven design & development

From concept to production, user experience was at the core of our decision making. Through understanding Glasnosts clients, target audience and users, we created an intuitive front-end design with clearly defined sections and smooth navigation. We used custom JavaScript libraries to create smooth transitions and preloaders, providing users with a more dynamic experience.

 

Custom iconography

As part of the overall online experience Vi. created infographics, visually deeply rooted with the meaning of “Glasnost”, bringing more context to their 3M Methodology and services. Their brand identity can be consistently recognised throughout the content of the website