BaaS is the online marketing intelligence platform of the Greenhouse Group, an umbrella organisation for four successful and innovative digital marketing companies: Blue Mango Interactive, Fresh Fruit Digital (online marketing agencies), We Are Blossom (social media), and Source Republic (SEO and content marketing).
Of daily data handling
As part of the revamp of BaaS, Vi. was asked to create an improved and user-centred experience for this platform, meeting the following objectives:
Studio Vi was asked to make Excel
a tool of the past
To create services with interfaces that would appeal to a broad diversity of users using a variety of workflows, Studio Vi defined the term “desirability” as a universal concept to enhance adoption and viability. Desirability consist of three main values:
As part of the revamp of BaaS, Studio Vi was asked to create an improved and user-centred experience for this platform, meeting the following objectives:
In close collaboration with the highly skilled Development team of Greenhouse Group we layered the foundation for a faster, more user centric service. As a result the data became more complete and more relevant, resulting in a more pleasurable experience for the Data Technologist and Data Scientist of Green House Group.