Kaagman & Kortekaas has built a reputation within the hospitality industry of Amsterdam. Their obsession with flavour, fresh local produce and diner experience is what earned them a mention in the 2019 Michelin Guide. Their open kitchen and seasonal dishes provide their diners with a multi-sensory experience.
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Kaagman & Kortekas is not just about great food, but an entire experience. Through flavour, lighting, decor and personality, they provide their customers with a complete sensory experience. K&K approached Studio Vi to translate these ideas and emotions to their online presence. When designing the K&K website, it was important to visually convey the atmosphere, taste, and philosophy of the restaurant. This resulted in a warm feeling, a high-end website. Like the restaurant, its prime focus was on the user’s experience.
The aesthetic of the website needed to be tasteful, warm and inviting to users. Our aim in the design process was to bring the vibe of the restaurant to online users. The use of high-quality images, videos, and written content, placed in a smooth sequential flow, gave a perfect impression of the restaurant, its chefs and the dining experience at Kaagman & Kortekaas
During the conceptualisation phase, we spent time understanding our clients, their history, passions, values and aspirations. We used this information to create a story that accurately represented our clients. This story was given a dedicated page on the website. Space where visitors could get a real understanding of what Kaagman & Kortekaas was about, through understanding its roots, owners and chefs.
K&K made it clear that their website needed to be functional, performative and scalable. We chose a development stack to suit their needs while having the performance qualities to deliver content quickly. We created flexible blocks and structures so that they could easily update their wine lists & seasonal menus.
The website we designed and developed for K&K increased their visibility substantially. Visitors could get a taste of what a dining experience is like, while also having the functional ability to book a table, read menu’s, check opening times, and learn about what seasonal dishes were currently available. Our mobile-friendly design meant that patrons could do all of this while on the go.