Levi’s

Image of Levi's performance jeans

Levi’s most flexible jeans type, called Performance jeans, is targeted towards young, active teenagers and adults. As there is a lot of variety in terms of color, type of wash, and trouser leg style, finding the right fit for you is not always easy.

Credits

OMD

DMENZO

Year

2020

0.42%

Conversion rate

+25,000

Insights from consumers collected over 30 days

0.22%

CTR

Levi’s approached Studio Vi to create a programmatic assistant to help buyers choose the perfect jeans

RESULT

Clever advertising

This resulted in an engaging customer journey. The end of this journey produced tailor-made results matching the user’s preferences. This form of advertising led to higher conversion rates as well as a reduction in returned items. The campaign was successful and proved the effectiveness of this form of advertising.