Image of Levi's performance jeans

Levi’s most flexible jeans type, called Performance jeans, is targeted towards young, active teenagers and adults. As there is a lot of variety in terms of color, type of wash, and trouser leg style, finding the right fit for you is not always easy.

Studio Vi to create a programmatic assistant for Levi's


Conversion rate


Insights from consumers collected over 30 days



Levi’s approached Studio Vi to create a programmatic assistant to help buyers choose the perfect jeans


Clever advertising

This resulted in an engaging customer journey. The end of this journey produced tailor-made results matching the user’s preferences. This form of advertising led to higher conversion rates as well as a reduction in returned items. The campaign was successful and proved the effectiveness of this form of advertising.