Levi’s most flexible jeans type, called Performance jeans, is targeted towards young, active teenagers and adults. As there is a lot of variety in terms of color, type of wash, and trouser leg style, finding the right fit for you is not always easy.
Insights from consumers collected over 30 days
Levi’s approached Studio Vi to create a programmatic assistant to help buyers choose the perfect jeans
This resulted in an engaging customer journey. The end of this journey produced tailor-made results matching the user’s preferences. This form of advertising led to higher conversion rates as well as a reduction in returned items. The campaign was successful and proved the effectiveness of this form of advertising.