LVMH / Moët

Moet Chandon Header image

Moët & Chandon is one of the world’s largest champagne producers and a renowned luxury brand.

UPR is a comprehensive PR & Communication agency that goes beyond the frontiers of PR







Desktop image of Moet Chandon campaignwebsite

The concept

For a limited time only, Louis Vuitton Moët Hennessy opened a champagne club in Amsterdam, taking over the breakfast club in collaboration with UPR. Thye needed a structured campaign approach to extend their champagne club to an offline and online audience.

Vi. created the campaign’s online platform, presenting the concept, launch date, background info and an Instagram feed.

The result

The combined efforts resulted in a successful online & offline takeover experience across all platforms and channels. It generated a high-end, streamlined conversion and awareness for the champagne club, hosted at the breakfast club using the powerful LVMH branding and identity.