Smit & de Wolf

Smit and de wolf header image

In the past 43 years, Smit & de Wolf has established a strong and respected position in the field of tax and accountancy.

Image of the logo progression
Image of some of their physical branded items

1’30

average time on the website

37,000

pageviews

2.5

pages per session

OBJECTIVES

A modern identity

Due to a transfer of the company to the sons of the founders, it was a logical step to rethink Smit & de Wolf’s current brand position and visual communication across online and offline channels. Smit & de Wolf approached Studio Vi to design and develop a website with a new visual identity.

Because Smit & de Wolf has been around for more than 40 years, the company has a wide range of clients, both old and new (young) customers.

Image of the team at Smit and de Wolf

BRANDING

Redefined brand

Besides a modernized visual appearance, the tone of voice from Smit en de Wolf has also been upgraded to today’s standards. By facilitating hands-on branding workshops together with the board members, a new brand manifest and brand purpose were defined, leading to a clear proposition guidebook.

When designing the logo it was important to renew and rejuvenate the logo, without losing its recognizability.

COMPLETE

Visual Identity

A lot of items have been designed, such as business cards, folders, and mailing paper. The style of these elements corresponds to the overall new look & feel of Smit & de Wolf.

Image collection of desktop version
Image of the menu

Web design

In today’s digital strategy, web architecture and user flow play a key role in ranking higher and being more visible than an organization’s competitor’s. This is why a lot of focus has been put on optimizing the underlying structure and the visible copy on Smit & de Wolf’s website.

This resulted in an intuitive navigation experience and a top ranking in Google search. From now on, both existing clients and future customers can use the website to get consulting on legal and financial topics, resulting in a personal touch and trusted relation both in real life and online.

 

Image of the mobile version